How Millennials are Pushing Companies to Serve them Ready-to-Eat Products?
Many Brands appear to be making a change in the market when it comes to Packaged items or Ready-to-Eat products, aimed principally at urban middle-class as time-saving and handy options, have determined a market with special price points and pack sizes after a huge jump in sales with the help of E-commerce giants like Amazon, Flipkart or Paytm and like every Tier, I or II metropolis has a supermarket which is a key driver for this growth with breakfast market is going an exchange with the urban shoppers switching from western cereals to standard Indian or healthier alternatives. As the rural market replicates the trend, the brands have launched lower-priced variants.
Most packaged foods, besides biscuits and salty snacks, haven’t made lot development in India as they failed to win shoppers who prefer fitness to taste. Despite a lower penetration in cities, the blurring rural-urban divide in Ready-to-Eat has given the corporates a probability to expand. But, taking about Millennials they have started to push companies to serve them Ready-to-Eat items, which is changing the industry at a great pace. Reflecting this era of consumption like consumers who have grown up seeing their moms use RTC merchandise -however, are now not as keen on exhibiting their culinary skills. They are satisfied with the even more convenient Ready-to-Eat (RTE) products. An alternate in way of life -rising dual-income families, diminishing culinary abilities and numerous meals shipping apps -has made a transition from the RTC to the RTE segment.
Thus, Companies expect homemakers to continue using RTC mixes, even while their kids are adapting quicker to RTE options. “In the long run, perhaps the overall pie will get bigger as we are catering to new consumers thereby contribution of Ready-to-Eat is likely to grow faster compared to Ready-to-Cook.
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